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Showing posts with label Zeitgeist08. Show all posts
Showing posts with label Zeitgeist08. Show all posts

James Boyle at Zeitgeist 2008

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James Boyle at Zeitgeist 2008
In this talk on intellectual property, Duke University professor, Boyle talks about two themes. He says that we are bad at looking at distributed creativity but very good about the dangers of openness. We have biasses not just about IP but about our business plans, our methods of social organization, our culture and our politics.

He also says than in the last couple of decades, people have become the subjects of copyright law as never before. We never had to be in the position of risking with copyright law. The combination of these two themes has powerful implications.

Behavioral economists discovered that people do not act rationally. They said, however, that there are patterns to our thinking. We are risk averse. Most people buy warranties on consumer items. We are aware that the odds of using it are low, but we want to eliminate uncertainty.

He challenges the audience that if we have the choice of two networks, given they do not know what we do now. One totally open and another totally secure. He argues that all of us would have been tempted not to pick the first network.

The other example is of Wikipedia. No one could have predicted this as a viable business as well. We systematically pick closed propitiatory systems. the IP on networks is not intuitive. We have a bias in our thinking.

People of the past were not subjects of copyright law. It could not be easily viloated by individuals. Today we cannot live without copying or distributing information. We 'press' copy law triggers.

The fact is many people do make illicit copies. We have not focussed on the flip side. We have handed the tools of creation of 1.3 billion authors, filmakers and creators. These are subjects of copyright law. They may not have the same motivations as big movie makers or organizations but they too wish to create.

Boyle is the chairman of the Creative Commons. Many who create copyrighted works wish to share them. What can we do with such content- copy, modify or share it?

Creative commons offers simple choices and makes it human readable. We can use google or yahoo to find content based on what is allowed. They come together as we:
1. Are very good at figuring out the dangers.
2. Run the risk of loosing out the benefits.

We may regress to the old world where we are limited from accesseing creativity. Indeed we have democratized creativity.


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Talks on Creativity

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Continuing on the theme of Mihaly Csikszentmihalyi's creativity and Zen, here are a couple more online talks on creativity.

Tim Brown:The powerful link between creativity and play

In this talk on TED, Tim Brown, the CEO of Ideo the design consulting firm shares his ideas on creativity. One of the descriptions of the Zen state is to become a child again. This is what Brown challenges us to do. This humorous and insightful speech, shows us how we can tap into our talents:
1. By making our workspace more nurturing of our creative talents. Among some of the examples, Brown shares are the Swiss office of Google that has a slide.

2. Children are creative, as they are not afraid to restrict their talents. As we grow up, we forget this innate doorway to creativity. We tend to edit and restrict our 'flow'.

3. Playing and seriousness go hand in hand.

4. There is a time to play and a time to stop playing as there is with kids.

Watch the rest of this presentation for some fun exercises that Brown gives his audience.


Lewis Pinault, LEGO Senior Director and General Manager, LEGO Serious Play for Business and Mark Hansen, Senior Director, LEGO Digital Play Studio


This speech by Pinault and Hansen combines ideas on creativity with the wisdom of crowds. Lego blocks have a vibrant history and have been used as playtools for kids, and as modelling and simulation tools by engineers. Engineers have constructed lifesize models of Dinosaurs, retinal scanners,etc. It is the user community that has used Lego blocks to build things unanticipated by the company.

Lego managed to tap into this user base and help them cobuild some of their kits. They then followed up by bringing users and have them build user kits by themselves. Further Lego then decided to give users the tools to create, license and publish their creations.

Now Lego supports new businesses and partners to create emergences and simply let it happen. Audiences spread across the globe can now collaborate digitally on models and share ideas on 3D models.

The executives feel that the younger generations could use lego to simulate new models and solve future problems. I loved this talk.


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Zeitgeist08 -3

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Jennifer Corriero, Executive Director, TakingITGlobal
This is another person, mature, well beyond her age. Can young people help solve the pressing global issues today?

  • 50% of the world's population is less than 25 years of age.
  • The web can be used to connect people across divides: Socio economic, age, geographic, etc.
  • TakingItGlobal has 200,000 users.
  • Young people can express their vision of the future.
  • They can contribute to the blogs, etc
  • TakingItGlobal is launched in 12 languages and 8 UN partnerships.
  • How do you harness the potential of youth today?
  • Tapscott in Wikinomics refers to TakingITGlobal as one of the best examples for Ngeneration people to tap into technology.
  • 74% of members feel that they are making a difference in the world.
  • 55% of members feel more informed because of TakingItGlobal.
  • 50% felt that TakingItGlobal enabled them to make a change.
Her anecdotes on contributions from some of the members are extremely awe inspiring.


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Zeitgeist08 Talks -Part 2

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Brad Anderson, CEO of Best Buy at Zeitgeist '08
Best Buy is one organization that has incorporated Web 2.o trends of social networking into its corporate culture. Two of them are the Blue Shirt Nation(the best buy version of MySpace) and the Watercooler(an online discussion forum). Bestbuy also uses a Wiki page for employees to share information.

Better loyalty, less office politics, networking and communication are some advantages employees claim they get from using such a network. Employees can share creative ideas with the rest of the company.

The Prediction Market is another enabling tool which is a game that simulates the stock market. Here a person from the company can trade 'phony stocks' based on future events. It allows people to bring core philosophies to the table and enables open communication among employees.

According to an employee, the 'crowd' can communicate with the Geek Squad and the 'Zen Masters' to share ideas. This helps BestBuy serve customers better.

  • With 50 billion in revenue and in the distribution business, CEO Brad Anderson admits that the company was not built for this.
  • With technology changing rapidly, the customers are interested in how they can use their products. This information gives the customer multiple ways to do so.
  • Bestbuy is moving from a distribution company to a services to a solutions company.
  • Employees can take the lead now. This is murder on middle management.
  • Anderson says that this flips the role of the leader. Ideas from the field have more authenticity than ideas from higher ups says Anderson
  • Anderson refers to an energy pool, a knowledge asset which rises dramatically as employess are empowered to make decisions.
  • This marketplace replaces the old 'suggestion box'.
  • When a solution works in one place, Anderson can have a small 'army' experiment with the solution.
  • The Stock game allows make Chirstmas forecasts more accurately as it comes from insight from those in the stores. More information is shared and less is hidden.
  • Blue Shirt Nation: Employees can share information on the challenges in selling a certain item.
  • BSN allows further insight from employees.
  • Employees could build a better system than using outside consulting firms.
  • Those close to a product exhibit more passion and are more efficient than people from outside.
  • Benefits seen include: Getting people to sign up for the 401K. A video made by employees, that the board of directors disapproved with had an astounding effect on employees.
  • The turnover went down after this was instituted.
  • The key is to get an ROI. The brand has to be pushed.
  • The values of Best Buy must be entrenched for this to work.
  • Bestbuy has four values
  1. There has to be integrity: Trust and humility at every level
  2. The enterprise is in a constant state of flux: Embrace change.
  3. Unleash the power of people and their talents
  4. Have fun while being the best.
Customer Experiences:
  • Bestbuy strives to make customers know all they know.
  • They try hard to educate customers.
  • Customers can review items online.
  • In the future the customer could get the same information on the product that they get from CNET.
  • This needs a combination of a vision of the solution and the attributes to make the solution possible.
  • The combined knowledge of the Geek Sqad, the blue shirts and the customers can be used to Bestbuy's advantage.
  • Customers are willing to share suggestions on how Bestbuy can be better.
  • Customers who are disappointed with a product can broadcast it. Bestbuy can interact with customers via Twitter.


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Zeitgeist08 Talks -Part 1

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Convergence of Art and Science

This is an interesting discussion among Forest Whitaker, actor, Wyclef Jean, Musician, Producer and Social Activist, Chris DeWolf, CEO, MySpace and James Wiatt, Chairman and CEO, William Morris Agency.

It begins with Wyclef leading the panel through a gut -wrenching film on the atrocities caused by three back to back hurricanes in Haiti. Forest Whitaker then speaks of how his experiences in New Orleans while shooting a film prompted him to spread awareness of the calamities there.

Next,DeWolf , the CEO of MySpace goes on to say that traditional media like TV and radio are inadequate to spread the work and sites like MySpace would enable artists and musicians to get the word out on any message they seek to spread.

Further, DeWolf claims, that the Internet has given a forum to help rising artists promote their work. The technology community and music community could join hands rather than fight and have sponsors help bring music from rising stars online legally.


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