Rajiv's View

Digg was launched with Facebook, Delicious and Wikipedia and had one thing in common with all of them: It was launched before Web 2.0.
They had the first mover advantage for 6-8 months, with little competition and a lot of press coverage.
However, they had a lot of early adopters. It is hard to launch these companies when there is a lot of activities.When you invite friends, over and over again, they are not going to be interested.
As there is a downturn now, a lot of companies will disappear. Investing will decline.
This is a great time to start sometime new.
Digg was launched with next to nothing.
Kevin had his day job four months into Digg with a few thousand developers and a few developers.
He hired one from Nova Scotia at a 1/3 of the US cost of a developer.
He did not have a PR organization. He acted as PR in the early days.Most projects are hidden in the about me page.
He recommends Gary V's videos on PR.
Using Podcasts is a cheap marketing strategy. Make yourself known.
Many blogs are focussed on themselves. Talk about the whole industry and that has a chance of getting on Digg.
Pounce is 5-6 servers, inexpensively rented. Some of them are S3 and can deal with terrabytes.
Email communication is dead now.
Using Twitter is more efficient.
This is the Web 2.5 time when funding for consumer internet companies is going away and this can be an opportunity for many of us.

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