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Web 2.0 Summit 08: Kevin Rose (Digg), High Order Bit

Web 2.0 Summit 08: Kevin Rose (Digg), High Order Bit

  • Digg was launched with Facebook, Delicious and Wikipedia and had one thing in common with all of them: It was launched before Web 2.0.
  • They had the first mover advantage for 6-8 months, with little competition and a lot of press coverage.
  • However, they had a lot of early adopters. It is hard to launch these companies when there is a lot of activities.When you invite friends, over and over again, they are not going to be interested.
  • As there is a downturn now, a lot of companies will disappear. Investing will decline.
  • This is a great time to start sometime new.
  • Digg was launched with next to nothing.
  • Kevin had his day job four months into Digg with a few thousand developers and a few developers.
  • He hired one from Nova Scotia at a 1/3 of the US cost of a developer.
  • He did not have a PR organization. He acted as PR in the early days.Most projects are hidden in the about me page.
  • He recommends Gary V's videos on PR.
  • Using Podcasts is a cheap marketing strategy. Make yourself known.
  • Many blogs are focussed on themselves. Talk about the whole industry and that has a chance of getting on Digg.
  • Pounce is 5-6 servers, inexpensively rented. Some of them are S3 and can deal with terrabytes.
  • Email communication is dead now.
  • Using Twitter is more efficient.
  • This is the Web 2.5 time when funding for consumer internet companies is going away and this can be an opportunity for many of us.

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