Be a Mensch
- Mensch is a Yiddish word for a person who does not look for a payoff to serve others. He does it out of altruism.
- Menschs treat everyone with respect.
- It is about integrity and doing things right and the right way.
- Parents teach us integrity but growing up, integrity becomes relative.
- In the end, you are judged by how much you made the world better.
- You have a moral obligation to pay back society.
Entrepreneurs, Then and now- In the 90s Entrepreneurship was about cleverness.
- It was about disintermediating brick and mortar.
- Today it is about technology.
- If I am clueless about your technology, it is a good sign.
- Companies of the past wanted to build a brand.
- Today it is about winning the business. (We have moved from Power Point to Excel and plain accounting)
- Financing was about grabbing an audience and figuring out how to raise money.
- Now, it is about bootstrapping. Sell your beta versions to do it.
- Back then it was MBAs with German Cars.
- Today the key employee is an engineer.
- Kawasaki's law: Every engineer is work 1/2 a million. Every MBA is worth -1/4 million.
- Getting the word out then was with advertising. Today it is about PR. Get others to say good things about you.
- It is about Evangelism, selling them a dream, to make the world a better place.
- Apple is doing well because of its evangelists.
- The scope at that time for a company was global. It is about acting local. It is about getting sales in your local area.
- Business development was about alliances back then. Noone had a decent business models.
- Today it is about revenue.
- Raison the etre of the company was about liquidity.
- Today it is about passion.
- The big picture then was about buiding something big. This is the same. Do something 10 times better not 10% better. It is better to fail at something grand than to fail at something marginal.
- 10 slides
- 20 minutes: A windows laptop will take 40 mts to work with a projector.
- Your smallest font should be 30. This would mean less text and it forces you to know your material.
- It is hard to raise money. You may never do it.
- Bootstrapping must be in the DNA of a company.
- It is worse to have too much money than too little money.
- Yahoo and Google did it with no money, either with a good business model or by evangelism.
- If you do get VC money. take it but do not spend it.
Related Posts : Entrepreneurship,
Guy Kawasaki