Search

Book Review/Summary: How to become a marketing superstar -II

  •  Advertise and sell with figures, not adjectives(less, more, economical).-Use facts and data
  • Get samples of all advertising tools used now- Everything a customer might see- Are they consistent? This fosters brand awareness.
  • You should change. Once you change, change everything to reflect that change.
  • Be a customer of yourself- Read the advertising- Is it clear. Call the 800 number- How is the customer service?
-Read customer complaints.
-Read your billboards on the move
-Fill warranty claims
-Return the product
  • Fix or improve the issues you face.
  • Banish all buying barriers: Do not torment your customer with warnings.
-Review and revamp your policies.
-Have enough change as possible in the register.
  • Fast 15 Rules
-Teaser ads are worthless. Get to the point
-Coming soon ads are announcements. They are OK
-Channels are not customers
-Know the products that sell
-There is a cost to cost cutting.
-Selling is God, not the sales force.
-Ads that don't sell are a waste of money
- The end of a sales transaction is most memorable to a customer.
- Get the customer to invest in the sales process.
- Have a quantifiable selling options
- Remember customer names 

  • Superstars favor recessions
-This is a time to get new customers
-Hire new talent
-Get rid of under-performers
-Partner with customers to launch products.
-Be relentless.
-Adopt a 'thrival' attitude.

blog comments powered by Disqus