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Advertising 101 from Dentyne














If you travel by the T(Its what we call the train in Boston.), you cannot help but notice these ads from Dentyne. They are simple, easy to relate to, effective and ingenious. I think the marketing department at Dentyne has scored a touchdown with these them.


High marks again for placement of the ads. Side by side on the walls of the train, these ads are to attract their(easy to identify) target audience. Their collective presence delivers more impact than any one of them placed by themselves.
Furthermore, by playing with words of today's commonly used cliches, the one-liners in most of them brilliantly communicate what Dentyne can do for you. I hope other advertisers take note of the creativity of these ads. I'd like to see more clever, bulls eye advertising.

Well, not everyone agrees with me

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